Strong & Beautiful Style at MAC

strength

I’m currently loving the current MAC ‘Strength’ campaign, featuring fitness model and female body-builder, Jelena Abbou. I’m a long-term fan of MAC make-up and they’re known for employing eye-catching concepts and styling for their photo-shoots, but it’s really refreshing to see a mainstream advertisement that celebrates some diversity in female beauty. Other than rather tokenistic (and often insulting) ‘real women have curves’ shots, a particular standard of young, waifish (and usually white) beauty is very much the published norm. Though being fit and exercising has never exactly been unfashionable, often it seems to be marketed only as a means to losing weight and becoming a particular shape. See this rather depressing article about a New York-based trainer who helps agency models get down to sample size with a very particular exercise regime “Push-ups are out — developing the chest is bad news — as are squats and lunges, which make the derrière too round to fit into the clothes”. When muscular women have featured in ad campaigns and editorials, they’re often portrayed as something of a freak-show attraction, or in a rather masculine manner. It’s nice so see that this campaign celebrates Abbou as a feminine woman as well as an athlete, whose body is a testament to her power and dedication. Strength indeed.

Shop the collection here.

Advertisements

3 thoughts on “Strong & Beautiful Style at MAC

  1. I watched a documentary where Louise Rednap had to get down to a size 0. She basically had to starve herself and do an incredible work out every day for about 2 hours. She looked like she went through hell and she broke down a couple of times. When she finally reached the goal, she went out with her friends for a big slap up meal.It isn’t worth it. You could die trying to be that slim. Love yourselves is my motto,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s